Management of Naara Rural Bank in the Upper East Regions says, despite the negative impact of COVID-19 on businesses, the bank’s depositors base has soar up by 30%.
According to the community development bank, strategic customer service policies have been tailored to meet customers’ expectation resulting in the increase of its clientele and profitability base.
Speaking to A1 Radio, General Manager of the Naara Rural Bank, Samuel Namoog, explained that though the pandemic is having a dire toll on the banking sectors, his outfit has put in pragmatic measures that led to the increase of its capital adequacy ratio and clientele base.
“Considering the strategic location of the rural and community banks, we are lucky to say that our clientele base have not been affected by the pandemic.
I must say that, looking at our records since December last year, our deposits base have increased from 20 to 30 percent. Indeed, farming season for instance, we usually experience a decline in our deposits but this year things have changed because our deposits based have grown from 38 million to 44 million”.
Mr. Namoog, affirmed that, these successes chalked by the bank was as a result of the satisfactory value added customer services been rendered to its clientele.
“We believe in our clients so we always make sure that we link some of them to the government flagship programs. In this, they too will get some funds to do businesses and feed themselves”.
The pandemic may have led some Universal, Rural and Community Banks to lay off their workers due to financial constrain, Mr. Namoog has assured that , his bank has no plans to lay off workers.