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Atigsi Badek schools artistes in Upper East Region on importance of branding

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Renowned entertainment pundit, Atigsi Badek has highlighted the importance of branding in the music industry.

In an exclusive interview with A1 Radio’s ‘Mr. Lexis’ on Entertainment Zone over the weekend, Mr. Badek educated artistes on how crucial it is for artistes, particularly those within the Upper East Region to brand themselves to attract the needed attention, support and market. 

When asked whether artistes in the Upper East Region are branding themselves enough to attract national attention he said, “there a few of them who I have noticed are doing their best in terms of their crafts to their outlook.”

The renowned entertainment pundit also called on artistes in the region not to feel too comfortable in their zone and continue to strive for success beyond the Upper East Region.

“Artistes in the region shouldn’t get too comfortable because they have conquered their zone but should strive to establish their brands outside of the upper east region.”

Mr. Badek expressed worry over artistes’ inability to differentiate between being versatile and switching music genres. 

“Some artistes do not get the difference between being versatile and switching music genres. You can be a rapper and feature on a reggae music without changing your identity and vice versa. An artiste should be able to maintain identity even if they are featured in a different genre.”

Source: A1radioonline.com|101.1 MHz|Ibrahim Aziz|Ghana

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