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Malta Guinness signs Ghc10m deal with GFA to headline Women’s Premier League

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Ghana’s largest non-alcoholic brewed malt beverage, Malta Guinness has been unveiled as the official Sponsor of the Women’s Premier League.

The sponsorship, valued GHS10 million, spans an interval of three years, ranging from the 2022/2023 season.

“Football in Ghana is an incredible unifier which connects people from all walks of life, daily. From the street corners to the hallways of big corporates, football conversations and matches bring joy and inspire greatness among people,” mentioned Estella Muzito, Marketing Director of Guinness Ghana.

“Women’s soccer has lately taken its well-deserved place as a premium sporting spectacle which attracts thousands of followers and supporters.”

Estella added that “Malta Guinness’ decision to sponsor the Women’s Premier League in Ghana is in line with our mission to fuel a world of good. The incredibly talented women who play the game, the officials, the Football Association and the fans will be energized in their support of their favourite teams and Malta Guinness will be there to refresh them all the way.”

The President of the Ghana Football Association, Kurt Okraku expressed his delight with the partnership.

“The management of the Ghana Football Association has proven dedication to the expansion of Women’s Football for which cause we elevated the variety of taking part groups from 16 to twenty. Another well-timed intervention from the GFA was to produce free footballs and different priceless gear. We enrolled gamers on the YEA for month-to-month allowances and likewise made the matches within the Women’s Premier League out there on Max TV.”

“I am filled with joy announcing this landmark agreement with Malta Guinness. I would like to thank the management of Guinness Ghana for believing in my leadership and choosing to work with us. The Ghana Football Association will continue to project our brands to make them attractive to corporate Ghana and the world at large. In passing, I want to call on other companies to emulate this example and come on board to help develop and grow the sport”.

Corporate Relations Director of Guinness Ghana, Sylvia Owu-Asunkomah added that “we are delighted to partner the GFA in this dream of bringing back the love of women’s game. Guinness Ghana has a long-standing history of supporting football in Ghana. Today, we are excited to yet again, chart a new partnership with the GFA with this agreement to are committed to the progressive portrayal of women across all spheres of life and this sponsorship with our premium brewed nonalcoholic brand, Malta Guinness, is just one of the ways to illustrate that commitment.”

“As a business committed to championing inclusion and diversity across our entire business, we want to ensure that culture permeates every aspect of our communities and sports. This partnership is the ideal opportunity to offer our women athletes the platform to showcase their greatness and can-do spirit; an ideal that drives at the core of what Malta Guinness is.

Source: A1Radioonline.com|101.1Mhz|Aduko Cletus Akosah|Bolgatanga|Ghana

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