TRAX-GHANA, an NGO operating in the Upper East Region of Ghana, has organized a market linkage training workshop focused on the value chains of shea butter and sweet potato. This initiative, part of a broader project aimed at building the capacities of women farmers, is expected to enhance the economic livelihoods of its beneficiaries.
Vincent Subbey, Director of TRAX-GHANA, explained that the organization is currently working with 50 women farmers in Pelungu, located in the Nabdam District. He added that the organization primarily focuses on sustainable farming practices and women’s empowerment. The ongoing project emphasizes value addition to shea butter and sweet potato, aiming to help women improve production and access better market opportunities.
“This engagement is crucial because as the women begin to produce, there is a growing need to meet industry standards and establish market linkages. This workshop is designed to connect the women with key players in the sector, helping them understand how to meet market demands and sell their produce effectively.”
Key industry players, including officials from the Food and Drugs Authority (FDA) and the Ghana Enterprises Agency (GEA), led discussions on product standards, market requirements, and the importance of obtaining FDA certification. Participants were also guided through the processes necessary to ensure their products meet industry regulations.
Ultimately, the training aims to transform the lives of the beneficiaries by providing them with the tools to achieve financial independence and improve their overall livelihoods.
TRAX-GHANA hopes that by creating stronger market linkages, the women will see tangible benefits in terms of increased income and enhanced economic stability, leading to lasting improvements in their communities.
Source: A1Radioonline.com|101.1Mhz|Gerard Asagi|Bolgatanga
