MTN Group has been adjudged the Most Valuable African Brand in the Brand Finance African 150 2020 ranking, with a brand value of US$3,3 billion to MTN.
Brand Finance, an independent brand valuation and strategy consultancy, specializes in brand valuation and the valuation of intangible assets.
The 150 Africa’s most valuable brands ranking attracts largely Telecommunications companies, Banks, and Insurance companies; that help drive the agenda of the economies on the continent
These brands are judged based on their brand value.
Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
In its survey, Brand Finance said: “Over the last year, Africa’s largest mobile operator {MTN Group} has celebrated solid profits and impressive subscriber growth.”
The survey assessed the impact of COVID-19 on the enterprise value of all brands in its survey, compared to their values on 1 January 2020.
It categorized the telecoms sector as ‘limited impact’, which it said meant “minimal brand value loss or potential brand value growth.”
This was due to the increasingly important role that mobile operators have played in keeping people connected in the time of the pandemic.
In July, Brand Finance named MTN Group the most valuable South African brand, a result of the group’s focus on improving the customer experience for subscribers, as well as uniting 19 000 employees around a shared belief, which is that everyone deserves the benefits of a modern connected life.
Source: A1Radioonline.com|101.1MHZ|Paul Fordjour/Ghana
