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Bolgatanga: Youth trained by Dansyn ISO in Digital Marketing

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Dansyn Innovation Social Organization (ISO), a not for profit technology-driven, youth-oriented organisation in the Upper East Region has trained some 30 young individuals in Digital Marketing.

The training, which part of the first Cohort for 2022, was organised by Dansyn ISO in partnership with MEST and funded by MasterCard Foundation Young Africa Works.

Speaking with A1 Radio, the Programmes Manager at Dansyn ISO, Stephen Maldima Tobigah said “the training went on for 8 weeks with the addition of another week summing it all to 9 weeks of training on Digital Marketing. The training curricula were based on all aspects of content in Digital Marketing. [These include] SEO, Analytics, Graphic designing, Video editing and shooting. Tutorials were all given to the applicants who qualified.”

Mr. Tobigah continued to say, “the training gives each participant who takes it seriously the needed skills to start a career as a digital marketer. Almost all the trainees took the content of the digital marketing training seriously, considering the work put in by their facilitators and mentors. I am very certain they will turn out to be skilled digital marketers. “

The Programmes Manager explained that as the world continues to change into a technologically driven one, “training in such skills such as digital marketing is a necessity and everyone should browse into it.”

Earlier this year, Danysn ISO organised a Startup Summit in Bolgantanga, the regional capital of the Upper East Region. The summit, which took place on January 14, 2022, provided the opportunity for young entrepreneurs to meet business leaders and investors within the Upper East Region.

Meanwhile, in a previous interview, the CEO of Dansyn ISO, Daniel Nang reiterated the hub’s commitment to building up the youth of the Upper East Region with employable skills to use in their search for jobs and also to help build their own businesses. He said with some key partnerships with development organisations, Dansyn Innovation Social Organization has been able to train hundreds of young people in the area of digital skills.

Source: A1radioonline.com|101.1MHz|Mark Kwasi Ahumah Smith|Ghana

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