Some hoteliers, restauranteurs, bar operators and other stakeholders within the hospitality sector have been trained in the use of Digital Marketing to boost their businesses and promote tourism in the Upper East Region.
“We realized that using social media has more potential to reach a wider coverage in terms of reaching the populace so we organised some training programme last year December on Digital Marketing and Customer Service. Tourist site operators, hotels, restaurants, chopbars and drinking bar operators were invited for a 3-day programme.”
“It was funded under the Obaatan Pa Ghana Cares Programme,” Henery Yeleduor, the Upper East Regional Director of the Ghana Tourism Authority said when he spoke on A1 Radio’s Day Break Upper East Show.
He spoke on the occasion of the World Tourism Day.
Since 1980, the United Nations World Tourism Organization has celebrated World Tourism Day as an international observance on September 27. This date was chosen as on that day in 1970, the Statutes of the UNWTO were adopted. The adoption of these Statutes is considered a milestone in global tourism. The purpose of this day is to raise awareness on the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide.
In the coming days, the Ghana Tourism Authority is also expected to organise training workshops for operators of tourist sites within the Upper East Region.
The workshop is expected to inform the operations of the aforementioned group of people on L.I 2393 for the Tourism sector.
Source: A1radioonline.com|101.1MHz|Mark Kwasi Ahumah Smith|Ghana