The General Manager of A1 Radio, a subsidiary of the Agreed Best Communication Company, William Nlanjerbor Jalulah, has acknowledged the difficulties that could characterize 2024. These challenges, Mr. Jalulah explained, could be both economic and directly related to the processes leading up to the 2024 general and parliamentary elections.
Speaking in a special broadcast celebrating the contributions of all towards the success of the media station in 2023, Mr. Jalulah explained that the institution is properly situated to manage all issues that could crop up.
“Next year, in particular, would be challenging because businesses would want to gauge the outcome of elections, so they may want to slow down their investments in the way of advertisements and other things. But we are also prepared to cope with whatever the outcome may be.”
“Knowing that we are going to have elections, we are also going to train and retrain our staff to prepare themselves for the election coverage. That is why we have already tested our ability to do that with the NDC primaries, NPP primaries, and the District Level Elections. Also, 2024 would not be the first time we are doing live coverage of the general elections. We have done that over the years, but we are looking at the new dynamics moving into the 2024 general elections,” he said.
Mr. Jalulah gave a firm reassurance that despite the aforementioned challenges and new dynamics, the media house is ready to deliver.
“We would want to assure our listeners that we are poised for action. In 2024, we will give them the best,” he said.
The General Manager of A1 Radio wished all listeners, contributors, and sponsors of A1 Radio a Merry Christmas and a Prosperous New Year.
Source: A1Radioonline.com|101.1Mhz|Mark Kwasi Ahumah Smith|Bolgatanga
