Africa is poised for unprecedented demographic shifts: nearly two billion babies are expected to be born, doubling the continent’s population and swelling its under-18 demographic to almost a billion children.
As Africa becomes home to 40% of the world’s births and children by 2050, the continent faces a mounting challenge in ensuring these young lives receive the education they need.
A new report from leading global organizations underscores a deepening crisis: learning poverty has surged, with 70% of 10-year-olds in low- and middle-income countries unable to read and comprehend basic texts.
This surge, up from 57% before the pandemic, highlights a critical need for effective interventions.
In response, AfriKids, a prominent child rights organization based in Ghana, has unveiled a new brand identity that signifies its commitment to addressing this educational emergency, particularly in Ghana.
The rebranding, celebrated in Bolgatanga, Upper East Region, reflects AfriKids’ dedication to leveraging community power and cultural heritage to drive impactful change.
As the organization enters its third decade, its refreshed identity embodies a renewed vision for empowering local communities and enhancing the quality of education for children across Africa.
The new brand is rooted in the heritage, culture, and vibrancy of AfriKids’ home in northern Ghana – from the shapes inspired by traditional art, colors from the local landscapes, and the use of circles, representing the power of communities coming together for children, like the women’s groups AfriKids supports who meet and dance in circles.
The Country Director for AfriKids, David Pwalua said the rebirth of AfriKids restates the organization’s commitment to helping children become better, through a more unified approach.
“Today is significant to all of us here at AfriKids. It doesn’t just mark a change of symbols, but the birth of a new chapter, an exciting one, in the life of AfriKids.
There is the need for us in this generation to shift the power. This new brand resonates perfectly with our vision that makes local communities and project participants the focus of our work, for them to become active players in determining their future.
We believe that as we stick together and remain united, we will be able to achieve more, we will be able to take our activities to scale so that many more children across the length and breadth of Africa will benefit from our interventions and have an improved quality of life.”
Source: A1Radioonline.com | 101.1MHz | Mark kwasi Ahumah Smith | Ghana
