Jonathan Atuah, CEO of Heritage Baskets, has urged the youth to take responsibility for their lives by making deliberate choices and actively shaping their future, rather than passively accepting whatever comes their way. This message was shared on A1 Radio during the International Youth Day celebration.
“It’s rather unfortunate that governments have come and gone, yet there is still a huge backlog of youth who are not doing anything. I told a group of people elsewhere that it’s time we, the youth, take our future into our own hands,” he said.
He emphasized that the youth can achieve this by venturing into entrepreneurship and highlighted the importance of NGOs in supporting youth-focused projects, including mentorship and training.
Heritage Baskets is a company specializing in craft baskets, exporting them globally from Bolgatanga to various parts of the world. Over the years, the company has engaged with over 10 communities in weaving, with more than 70% of the weavers being youth.
Mr. Atuah expressed his commitment to the youth, stating, “We position ourselves in such a way that we engage more youth, helping them earn their own income and build their portfolios. Who knows, one day they might also become exporters. While we are training them and providing income, we hope that they will gain the freedom to start their own businesses.”
He recounted the origins of Heritage Baskets, explaining that it began as a model aimed at localizing content through ethical businesses. His initial ventures included guinea fowl farming and smock production before he founded Heritage Baskets.
Mr. Atuah stressed his focus on ethical business practices that are socially and environmentally responsible. “Even though Heritage Baskets is doing great, there is always room for improvement. As we continue to work, we learn new methods every day to enhance the company,” he said.
He advised aspiring entrepreneurs to be aware of competition and to differentiate themselves from others. “The question is, what will you do differently from the rest? Identify your unique idea, analyze your competitors, and understand brand positioning. This will help your business stand out,” he noted.
Mr. Atuah also criticized the attitude of some young people towards work. He expressed frustration with individuals who, despite having talents, offer inconsequential excuses that deter support. “It’s problematic. I have built rooms for people, bought motorbikes and bicycles for them, and sometimes I feel like taking it all back,” he lamented.
This call to action and reflection on youth attitudes highlights Mr. Atuah’s commitment to fostering a proactive and responsible generation of young entrepreneurs.
Source: A1Radioonline.Com|101.1MHZ|Mary Billa|Bongo|
