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Ghana Grows Program is empowering youth in Agribusiness and TVET – Consultant

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The Ghana Grows Program, an initiative by the Mastercard Foundation, has been making significant strides in empowering young people to venture into agribusiness and the Technical and Vocational Education and Training (TVET) sector.

Launched about three years ago, the program aims to support, guide, and inspire the youth by providing them with the necessary resources and mentorship to succeed in these critical industries.

Speaking on A1 Radio, Jesse Agyapong, communications consultant for the Ghana Grows Foundation, highlighted the program’s impact, emphasizing that the foundation’s goal is to offer comprehensive support to young people, ensuring they have access to vital resources such as call centers, mentors, counselors, and even psychological support through partnerships.

“Sometimes we also realize that, while pushing young people into the agribusiness space, there are some who might break down or have concerns that could easily overwhelm them, so we have created psychological support with our partners to support them,” Agyapong stated.

Mr. Agyapong pointed out that while the foundation encourages youth participation in agribusiness, it recognizes that some may face challenges or concerns that could hinder their progress. To address this, they have introduced psychological support services to help participants navigate any obstacles they may encounter.

In addition to mental health support, the program provides ‘starter packs’ to help participants kickstart their projects. These packs, according to Agyapong, are essential for giving young entrepreneurs the tools they need to succeed. Moreover, the foundation has organized roadshows to offer direct interaction and provide answers to agribusiness and TVET-related questions, ensuring that the youth receive timely and relevant guidance.

Recognizing the power of digital platforms, the program has also expanded its reach by creating television and radio programs to document the progress of participants and keep them engaged.

According to Agyapong, social media has been a crucial tool in staying connected with the youth, helping them stay focused and motivated on their journey. “We realized that it’s important to create a channel that consistently emphasizes the need for young people to stay focused, and we believe there is no stronger platform now for young people than social media,” he said.

One of the standout components of the Ghana Grows Program is the “Edwuma” initiative, which features interviews with young people who share their personal success stories in agribusiness. “What the Edwuma program does is interview other young people or individuals who are like you,” Agyapong explained.

These stories provide inspiration by showing that starting a business doesn’t have to be a daunting or expensive endeavor. The communications consultant underscored that the Edwuma program aims to reshape the narrative around agribusiness, making it more accessible and attractive to the younger generation.

Another unique aspect of the program is ‘Hangout with Comfort Ocran,’ where successful entrepreneurs who have made a mark in the agribusiness sector are celebrated. This platform, he said, offers insight into how these individuals achieved their success, providing practical advice for those looking to follow a similar path.

Agyapong also added that the Ghana Grows Foundation has created a virtual university initiative designed to bring policymakers and leaders together to share their experiences and offer guidance on leadership and problem-solving.

“We also realized that we need to sometimes get policymakers and decision-makers in a room for them to answer questions,” he noted.

He said the platform serves as a resource for future leaders, providing them with the knowledge and tools they need to navigate the challenges of leading successful enterprises.

Source: A1Radioonline.com | 101.1MHz | Gifty Eyram Kudiabor | Bolgatanga

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