The once-vibrant music scene in Ghana’s Upper East Region is at a crossroads. What was once a space for creativity and collaboration has gradually become a battlefield — where “beefs” and “diss tracks” dominate the conversation more than the music itself.
The latest flashpoint is in Navrongo, where emerging talents Kweku Melody and Bill Gucci have locked horns in a heated rivalry. Both are gifted, but instead of channeling their energy into art that uplifts the region, they’re caught in a cycle of lyrical attacks and ego-driven competition.
While these public feuds may spark short-term excitement, they raise serious questions about the future of the industry. Is this spectacle attracting new fans and investors — or pushing them away?
The Upper East has always been a cultural powerhouse, its music bridging the traditional and the modern. But that bridge is now cracking under the weight of division. Rather than uniting to strengthen the region’s creative identity, artists are tearing each other down, poisoning the atmosphere with negativity and mistrust.
Investors and promoters are watching — and many are turning away. Few are willing to invest in an industry that appears disorganized, unprofessional, and fueled by personal grudges. The message is clear: without unity and purpose, the Upper East music scene risks losing credibility and momentum.
For the industry to reclaim its strength, artists must redefine their priorities. Here’s how:
Unity is Strength: Collaborate, don’t compete destructively. A united industry amplifies every artist’s voice.
Professionalism Matters: A positive image attracts investors, opportunities, and respect.
Focus on the Music: Let creativity, not conflict, drive the narrative. Produce songs that reflect the region’s culture and resilience.
Mentorship Builds Legacy: Established artists should guide the next generation, fostering mutual respect and continuity.
The Upper East’s music industry can still be a beacon of creativity and pride. But that future depends on whether its artists choose to build bridges instead of barriers.
The choice is stark: continue down the path of rivalry and decline — or rise together to create a legacy worth celebrating. The time to act is now, before the music fades into noise. “Music is not a battlefield; it’s a bridge. Let’s build it together.”
Source: A1Radioonline.com|101.1Mhz|Portia Dogbe|Bolgatanga
