Late-night events, poor patronage hurting Upper East musicians – Isaac Asoore

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Upper East Region-based musician Isaac Asoore has expressed concern over the late commencement of entertainment programmes in the region, warning that the practice discourages attendance, exposes patrons to security risks and affects musicians’ earnings.

According to him, many entertainment events begin several hours later than scheduled and consequently end in the early hours of the morning, making it difficult for patrons to attend and return home safely.

Speaking on Bolga FM’s Tooma La Dengo Sanga programme, the musician, who hails from the Nabdam District, said poor time management had become a major challenge for musicians and event organisers in the region.

He explained that some potential patrons avoid entertainment programmes because of concerns about travelling home late at night, particularly the risk of robbery and other security threats.

Mr Asoore added that during the rainy season, unexpected rainfall could disrupt events that start late, affecting attendance and the financial investments of musicians and organisers.

He therefore urged event organisers to adhere to advertised starting times and ensure that programmes end at reasonable hours to encourage attendance and improve the safety of patrons.

Beyond event management, the musician raised concerns about the financial difficulties facing artistes in the Upper East Region, particularly the high cost of producing and promoting music.

He said many musicians struggle to recover their investments because of limited financial returns and inadequate patronage of their work.

According to him, music launches have become one of the few opportunities for local artistes to raise funds to support their careers and recover some of the money spent on recording and promoting songs.

Mr Asoore also expressed disappointment over what he described as inadequate support for musicians from residents of the Upper East Region.

He observed that some artistes receive greater appreciation and support when they perform in southern Ghana than they do in their home region.

He therefore encouraged residents to patronise local entertainment programmes, purchase music and support musicians in ways that would help them sustain their careers.

The musician maintained that greater local support could help artistes earn reasonable incomes from their work and encourage more young people to develop their musical talents.

Mr Asoore also cautioned fellow musicians against the use of substances they believe enhance their creativity or performance.

He warned that relying on such substances could lead to addiction and negatively affect their health, careers and personal lives.

He urged musicians to adopt healthier lifestyles and make responsible decisions while pursuing their careers in the entertainment industry.

Mr Asoore called for greater cooperation among musicians, event organisers and music lovers to address the challenges affecting the growth of the Upper East Region’s music industry.

A1 Radio | 101.1 MHz | Moses Anaba Azubire | Bolgatanga

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