The Binduri Constituency Communications Officer of the National Democratic Congress (NDC), Jambeidu Mbawine Sadat, has announced that he will seek re-election when nominations open next week, arguing that the party cannot afford a “trial-and-error” approach to communications ahead of the 2028 general elections.
Mr Sadat, who currently faces one challenger, says his experience and what he describes as the communications team’s contribution to the NDC’s performance in Binduri in the 2024 elections make him the right person to retain the position.
“You can’t get a communication officer who is a trial-and-error communication officer. You need a communication officer who has the experience and exposure to be able to handle the Binduri affairs,” he said.
According to him, experience will be particularly important in 2028 because the NDC is expected to contest the presidential election with a new candidate, requiring strong communication structures at the constituency level.
Mr Sadat said the constituency communication team played a significant role in the NDC’s performance in the 2024 elections, despite the party not having a sitting Member of Parliament in Binduri at the time.
He said he regularly trained members of the communication team, including in the final days of the campaign, to ensure they understood and could effectively communicate the party’s messages.
“We did a tremendous job, a fantastic job, backed by my communication team members. The vote we had in Binduri in 2024, we have never recorded that as far as the Binduri Constituency is concerned,” he said.
Mr Sadat believes that performance should earn his team another mandate and says he intends to introduce further innovations if re-elected.
He urged delegates to assess candidates based on their performance and ability to deliver rather than personal sentiments.
Beyond his re-election bid, Mr Sadat praised some of the NDC government’s development initiatives, particularly the proposed Free Primary Healthcare programme and the 24-Hour Economy initiative.
He said expanding primary healthcare services could help address healthcare challenges in rural communities, particularly maternal health emergencies where residents have difficulty reaching health facilities.
Mr Sadat cited a recent incident in his community in which a pregnant woman reportedly gave birth while travelling to a health facility, with the newborn dying.
He argued that bringing primary healthcare services closer to communities could help prevent similar incidents.
On the proposed 24-Hour Economy Market in Binduri, Mr Sadat disclosed that construction has not yet started because of ongoing discussions over land for the project.
He said officials from Accra have engaged traditional authorities and landowners in an effort to identify a suitable site acceptable to the various stakeholders.
Mr Sadat acknowledged that while work has started on similar markets in some constituencies, construction is yet to begin in Binduri.
Despite this, he described the government’s performance as positive and expressed optimism that ongoing interventions would deliver further benefits to residents.
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