Herbal doctor turned highlife musician, Dada Kwabena, has added his voice to the ongoing debate about the state of the showbiz industry in the Upper East region.
To Dada Kwabena, Sound Engineers in the region are the problem and need to embrace modern technology and adapt to the changing trends in order to produce quality sounds for the gifted artistes in the region.
This to him, will breathe life into the industry which has its fortunes currently sinking.
Dada Kwame noted that most of the artistes in the region are arrogant and not willing to learn from people who have travelled with music.
He therefore called on them to make use of some veterans in the industry in order to help them mature their brands and also sell them outside the region.
Dada Kwabena is currently promoting his hit single, Ice Cream which features Kofi B and Shatta Rako is currently enjoying massive airplay in the Southern part of the country.