The Upper East Regional Communications Director of the governing New Patriotic Party (NPP), Peter Ayinbisa says the Party’s communicators have failed to communicate resoundingly the achievements of the Akufo-Addo administration.
Speaking on Day Break Upper East Show on A1 Radio, Mr Ayinbisa said the problem is not peculiar to the region. He said the problem of the party is communicating what it has done to Ghanaians.
“Today we say that the NPP has not done anything. Our problem is communicating what we have done; trying to showcase our achievements. That’s what we have failed to do. It’s not only this region, it’s a national problem.”
According to him, the Director of Communication for the NPP, Yaw Buaben Asamoa is working seriously to address the challenge. He said the government has done so much and yet not so much has been communicated to the public.
“You know the bible says that nobody lights a lantern and put it under the table, you need to put it on top of the table so that it would brighten that area for people to see, we have not done that effectively yet,” he observed.
He said part of his strategy includes how to make the party’s achievement known to the electorates and he would be doing that in the coming days.
Mr Ayinbisa is also keen on building the capacities of various communicators in the region to enable them to communicate effectively.
“What we have to do know is first of all to build the capacities of our communicators. The first thing to do is to audit the skills, knowledge base, intellectual capacity, their understanding of issues. When you audit you would know the gaps that exist within your communication group because you cannot begin to introduce a new policy without knowing the problems.”
Source: A1radioonline.com|101.1MHz|Osuman Kaapore Tahiru|Ghana
