On this World Tourism Day, it is essential to reflect on the tourism potential that lies within each region of Ghana, especially the Upper East Region. Known for its striking savanna landscapes, rich cultural heritage, and historical significance, the Upper East is a gem waiting to harnessed.
The Upper East Region must develop a well-planned tourism charter, one that is grounded in protecting the land, celebrating its people, and fostering sustainable tourism development.
Protecting the Savanna and Historical Sites
The breathtaking savanna landscapes of the Upper East are an essential part of the region’s charm. From the open plains to the unique rock formations, the environment offers a serene yet captivating experience for travelers. But it is not just the natural beauty that draws visitors; the region’s deep history, reflected in its Pikworo Slave Camp and ancient remains, tells the story of an era long gone but still very much alive in the hearts of the people.
To protect these vital assets, a comprehensive tourism plan must include landscaping and afforestation initiatives to restore the ecosystem. Trees not only beautify but also provide shade, food and shelter, enhancing the visitor experience. Afforestation can also serve as a barrier against land degradation, one of the major threats to tourism in the region.
However, illegal mining activities, particularly galamsey, also pose a threat to the integrity of the region’s landscapes and all forms of tourism in the country. Strict control and regulation of mining activities must be part of the tourism plan to prevent further environmental degradation. Ensuring that these sites are kept clean and well-maintained is crucial in making them attractive to tourists and preserving them for future generations.
Focusing on People and Festivals, Not Politics
One of the greatest strengths of the Upper East Region is its people and their rich cultural heritage. Festivals and cultural events are deeply ingrained in the lives of the people, and these should be the focal point of any tourism development strategy. Events such as the Fao Festival of the Kassena, Samanpiid Festival of the Bawku and the Feok Festival of the Builsa people are grand celebrations of life, bravery, and tradition. However, more needs to be done to elevate these festivals to international standards.
In doing so, we must focus on the chiefs, the custodians of culture, and the community leaders rather than overly depending on mainstream politicians for patronage. By celebrating the leadership and traditions of the local people, we can foster a more authentic and sustainable tourism experience. Empowering the local communities to take ownership of these festivals will create a deeper connection between visitors and the culture they are experiencing.
Building Capacity for Tour Guides and Restoring the Region’s Image
Tour guides are the face of tourism. They are the ones who tell the stories, provide insight, and lead tourists through the historical and cultural journey of a region. In the Upper East Region, building the capacity of tour guides is critical (currently there is one registered tour guide in U/E/R).
Additionally, the image of the Upper East Region needs to be restored. Negative media portrayals have often painted the region as underdeveloped and remote, overshadowing the many positive aspects it has to offer ( https://gh.usembassy.gov/ghana-level-2-exercise…/ ).
The proximity of the region to Burkina Faso and Togo, with both official and unofficial border crossings, presents a unique opportunity to promote cross-border tourism. Families that are connected across these borders offer a glimpse into the shared histories and traditions that transcend national boundaries.
Restoring the region’s image will require collaboration with media outlets, influencers, and tourism boards to highlight the beauty, history, and potential of the Upper East. By promoting positive stories and experiences, we can shift perceptions and attract more tourists to the area.
Collaboration and Community Involvement: The Key to Sustainable Success
Successful tourism development in the Upper East Region cannot happen in isolation. It requires the collaboration of various stakeholders, including local communities, chiefs, businesses, and government agencies. By involving the community in every step of the process—from planning to implementation while putting in perspective a collaboration with international partners, who can provide expertise, funding, and marketing to help boost tourism in the region. With the right partnerships, the Upper East can unlock its full potential and become a leading destination for cultural and eco-tourism in Ghana.
The region can ensure that tourism is not only sustainable but also beneficial to the people who call it home.
Source: Sabinus Chiravira
