Issaka Mohammed, the CEO of Upper Livestock Farms, has emphasized the immense potential of livestock farming, particularly in poultry and guinea fowl, and believes it should be considered a lucrative business opportunity, especially for women.
In a recent discussion following a documentary by Humul-Khrusum Tahiru, head of the gender desk at A1 Radio, on how women in the Upper East Region are turning to guinea fowl farming as a sustainable source of income and job creation, Mr. Mohammed highlighted the challenges faced by farmers in the industry but stressed that with the right approach, the sector offers considerable rewards.
Mr. Mohammed noted that many people, especially young women and aspiring entrepreneurs, have approached him expressing interest in entering the livestock farming business. He believes that women, in particular, can thrive in this sector if they understand its nuances and treat it as a viable business rather than a mere farm job.
According to him, the opportunities within the livestock industry are often overlooked, especially by graduates with degrees who, despite having the skills to research, read, and write, fail to add value to the industry through packaging and branding. “I am worried when I see graduates with certificates. You can read, you can write, you can do research. Why don’t you add a package? Add a brand to the livestock industry and make money out of it?”
He pointed out that beyond selling live birds, there are numerous ways to add value in the poultry business. This could include slaughtering, processing, and preparing the birds in a manner that appeals to consumers. “It’s not always compulsory to sell the birds live. You can slaughter them, prepare them nicely, and do all sorts of things. So it is a very good place, especially for our young ladies.”
Mr. Mohammed is particularly passionate about encouraging young women to tap into these opportunities, noting that many are unaware of the possibilities within the industry. He also added that farming today is far more complex than the traditional image it often evokes, stating that the modern livestock farming business requires innovation, creativity, and an understanding of market trends to succeed.
Source: A1Radioonline.Com | 101.1MHz | Gifty Eyram Kudiabor | Bolgatanga
