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MTN targets to lead Africa’s digital solution by 2025

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Leading mobile telecommunication giant in Ghana, MTN has disclosed its intention to improve its services and customer experiences to become Africa’s leading digital solution by the year 2025.

By so doing, Chief Sales and Distribution Officer, Shaibu Haruna said the company intends to invest 1 billion US dollars in digital infrastructure by 2025.

“Let’s take a step back in terms of what we stand for. First and foremost, our belief statement talks about the fact that everybody deserves the benefit of a modern connected line, that is what we believe in. And our intent, through our ambition 2025 is to lead the digital solution for Africa’s progress.”

Mr. Haruna disclosed this during this year’s MTN Editors forum for journalists and stakeholders from the Upper East and North East Regions held in Bolgatanga.

The “Ambition 2025” he said will focus on 5 pillars which include, Fintech solutions, Digital/Ayoba, Network as a service, Enterprise, and an API Marketplace.

He said the company will continue to offer the best of service to its customers, and also, “be responsible to the environment, making sure we also impact the society in which we are operating and also building strong governance for our business.”

Mr. Haruna mentioned, leadership, integrity, relationship, innovation, and the ‘can-do spirit’ as the core values guiding the company in its operations.

He indicated that the company’s digital platform, Ayoba which simplifies customers’ experience will be improved so that people can have access to multiple services.

Speaking on the network transformation he said the company has committed to invest 1 billion dollars to maintain and improve its coverage by 2025.

“We have achieved 99.3%, 97.8%, and 90.7% coverage for 2G, 3G, and 4G respectively. LTE population coverage has moved significantly from 71.72% to 90.7% and we have also connected rural technology sites. Every district in Ghana is covered with a 4G network and our international internet capacity has been increased”, he stated.

Senior Manager, General Trade of MTN Ghana, Simon Amoh admonished the media to keep encouraging the public to register their SIM cards to stay connected to enjoy the benefits of MTN.

“When you take your phone and dial *400# and if you don’t find the B-Cap Yes, then it means the SIM card is not fully registered. So, as we go back, on our platforms, homes, churches and wherever we are going, let us encourage people to make sure their SIM cards are fully registered.”

He said the telecommunication network intends to put control into the hands of subscribers through applications to enable customers to experience convenient services.

He said MTN’s mobile money service since it was role out has provided total financial inclusion to customers.

“We also set aside the month of August every year to reward our customers and somebody won Ghc5,000 in Bolga two weeks back and I think we have to look for that person so that everyone will see him or her”, he revealed.

This year’s Editors forum brought together selected media persons, stakeholders such as the National Communications Authority (NCA), and government officials.

Source: A1Radioonline.com|101.1Mhz|Joshua Asaah|Bolgatanga|Ghana

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