Chief Executive Officer (CEO) of B.C Bencyn Limited Benjamin Anyanah, has emphasised that young individuals interested in developing sustainable enterprises must generate powerful business ideas that solve societal challenges.
According to Mr. Anyanah, this will help the business survive in the long run. He was on A1 Radio’s Business Forum with Mark Smith, discussing how to develop sustainable enterprises in the Upper East Region.
“I didn’t start this business with money. I started with an idea, a thought, a pain, and a need. These were the guiding principles. There was pain and need, and that brought up the idea of satisfying my need and that of others, then bringing it to the general public. The important thing is to build that tenacity. I want to do this. I am ready to go through what it takes to get it done. That is the most important thing. The rest are attractions to that idea.”
According to Mr. Anyanah, money isn’t the first issue to consider when building businesses. He also advised young people to begin to work jobs, save, and invest their savings in their businesses.
“Capital, to me, is a function of the business you want to do. When they say, give us money to start businesses, well, I do not have a problem with that, but based on where I passed through, that school is necessary for people to pass through. If they give you money, I doubt that you can use it well. Do this analysis, you would realise that people who have money pumped into their hands lose out big time.”
“If you look at those who have been successful with businesses, if you hear their stories, they started somewhere without money. They developed the interest and gathered the money. In the process of gathering the money, we have the iron law of life, which is the law of attraction; the idea that ideas attract you to the needed resources, the human beings, to enable you to get your goals accomplished,” he said.
The CEO of B.C. Bencyn Limited cautioned owners of business startups not to let their successes go to their heads. He warned that the consequences could be dire.
“The arrogance of success. If you are not careful, as soon as things start going well, you will fail to listen. When I say listen, I don’t mean someone is teaching you. [I mean] listening to feedback. You fail to take feedback and fail to do certain things. If you have made it and people are not willing to tell you something in your eye, then there is something wrong. You feel like you have made it. That is the arrogance of success.”
Source: A1radioonline.com|101.1MHz|Mark Kwasi Ahumah Smith|Ghana
