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MTN Ghana trains artisans in Bolgatanga on social media marketing

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Telecommunication giant MTN Ghana, as part of its annual activities that focus on building and improving the capacity of customers, dubbed “MTN Y’ello Care,” has trained hundreds of artisans in the Bolgatanga municipality of the Upper East region on social media and digital marketing.

 The MTN Y’ello Care would last for a month and be under the theme “Empowering Communities to Drive Economic Recovery”. The aim is to inspire MTN customers to heed the call to upskill to drive economic activity and participation by focusing on digital skills training and digital job creation. 

The target beneficiaries included dressmakers, smock makers, and craft dealers, among others. Speaking to the media after the training in Bolgatanga, Upper East Regional Manager of MTN Ghana, Martin Yaw Kumobah, said his outfit deemed it necessary to use the opportunity to train the artisans to improve their businesses through digital space. According to Mr. Kumobah, the selected beneficiaries are making a lot of efforts in their respective areas of business, but they only lack the needed support to enable them to increase their customer base, hence the intervention of MTN.

“This year, we targeted the dressmakers, smug weavers, and craft dealers because we believe these categories of business people are doing a lot but people are not hearing from them, so we want to impact their effort to enable their product of goods and services to be seen across the globe. So this year, we have chosen to educate these people I have mentioned on how to use social media to send their product of goods and services out to the world to enable them to increase their customer base We are also interested in how they manage their customers; we also offer them training on how they can better handle their customers and grow their customer base because, without a customer base, there is no business. We realised that they need a lot of customer skills to be able to increase their customer base,” he stated.

The MTN Ghana Ye’llo care initiative was in collaboration with Dansyn Innovation Social Organization (ISO). Speaking to the media, Stephen Maldima, Manager of Dansyn ISO said most businesses are suffering because the owners do not understand the benefits of social media which he described as wrong. He has therefore advised startups to always make good use of social media and get more market. Some of the beneficiaries who spoke to the media expressed satisfaction and thanked MTN for the opportunity given to them.

Source: A1Radioonline.Com|101.1MHZ|David Azure |Bolgatanga|

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