Hairdressers and beauticians in the Upper East Region of Ghana have expressed their concerns over the negative impact of YouTube on their businesses. According to Rebecca Golo, the President of the Upper East Regional Branch of the Ghana Hairdressers and Beauticians Association (GHABA), the industry is facing a significant decline in relevance due to the growing popularity of YouTube.
In an interview with Mark Smith on A1 Radio’s Day Break Upper East Show, Madam Golo explained that the extensive availability of hair making tutorials and informative videos on YouTube has allowed individuals without any formal apprenticeship to acquire hairdressing skills.
This has led to a rise in individuals who can perform hairdressing services without having to go through the traditional route of joining associations or paying mandatory business levies.
One of the main concerns raised by Madam Golo is that these individuals can comfortably operate their businesses from the comfort of their own homes, without the overhead costs associated with running a physical salon. This creates a significant disadvantage for traditional salons that rely on foot traffic and community presence to attract customers.
As a result of these factors, traditional hairdressing and beautician salons are experiencing a decline in business and revenue. Many hairdressers and beauticians are finding it increasingly challenging to compete with the convenience and cost-effectiveness offered by individuals who have acquired hairdressing skills through online tutorials.
The Ghana Hairdressers and Beauticians Association (GHABA) is now faced with the task of finding innovative ways to adapt to the changing landscape of the industry, and to ensure that its members are equipped with the necessary skills and tools to remain competitive, she said.
Source: A1radioonline.com|101.1MHz|Mark Kwasi Ahumah Smith|Ghana
