The number one distributor of Star Beer and Guinness Ghana products in the Upper East Region, Lesken Enterprise yesterday, May 7, 2022, has relaunched a new Star beer to meet the demands of consumers.
The new beer, according to the Brand Ambassador for Reserve at the Guinness Ghana Breweries, Solomon Affum comes with a new and refreshing taste.
The Brand Ambassador who spoke to the press after the unveiling indicated that one of the reasons for the new beer was based on consumers’ approach to change.
He said “we have done a lot of research which suggests that our consumers wanted a new taste and refreshing beer. That’s sugar-free and can stand up with others in the market. So, here we are with this new, refreshing taste of Star beer. And we are doing the unveiling here in the Upper East Region.”
Touching on the difference, Mr Affum explained that it comes with sugar-free content with sparkling bubbles and a “refreshing taste”.
“…you know, Star is the pride of the nation and the only number one beer. So, as a company, we take our customers and consumers into account when making this great beer.”
The initiative however brought together some great performances from both local and international artists in the region including Atongo Zimba, AlatapWan, Martin Soorebia, RockCity, Killmore and others.
Source: A1radioonline.com|101.1 MHz|Moses Apiah|Bolgatanga|Ghana
