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UER: Entertainment industry players clash on why artistes fail to ‘shine’

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Some industry players in the Upper East Music industry have raised concerns about the sluggish pace at which the industry is growing in the region.

These concerns came in after host of A1 Radio’s Drive time, Lexis Drive questioned why although talents abound in the region, they fail to hit the limelight like their colleagues in the Northern and Upper West region have.

Lexis posted “I have always received the same reaction and response anytime I talk about #Bolga music. They all always mention one word to be lacking in the artistes in the region. #BRANDING is the word they always use. Hmm well”.

However, his post divided opinions with a section of the industry players blaming the failure to ‘shine’ on hypocrisy and backbiting while others believed it was an issue of branding.
Kunzivy Zazzy a known musician posted “It depends on how they define #branding. Is not just all about isolation, is a real business!!! Tell them to take a second look at it and stop listening to capital base pundits definitions. I @kundivizaazzy says is mission and vision of a product/service. And in terms of our industry, mission, and vision of music product. But is not about you isolating yourself from reach. Branding, What is a brand?”

On his part, in a dynamic society where people and Corporate Ghana want to associate with brands in order to invest their capital, Dee Limit an artiste indicated that branding does not produce music.

He posted “ Me this branding things saf Koraa a, how do you understand it Lexis Drive. I’m particularly looking for ways to push their products to the world. And create a good market for our own music. Does branding produce music?

But the owner of Versatile modeling agency, Ayelazoya Neyo Rinner agreed with Lexis Drive that the failure of the entertainment industry especially the music industry in the region has failed because artistes are not marketable brands and the fact.

By: Offei-Akoto Ayeh/a1radioonline.com/Ghana


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